The investment I made with Eric to coach one of my key managers has been well worth it.
Kevin Daum: Roar: How to Get Heard in the Sales and Marketing Jungle
My fellow Wiley author Kevin Daum has written a great new book called Roar: How to Get Heard in the Sales and Marketing Jungle. There is great material in Kevin’s book on all aspects of the marketing and sales process and the importance of creating the “awesome experience.” Kevin has some great insights into why you have to create a value proposition that informs every aspect of your business – - very good material, I found it helpful. His book is available in April, I encourage you to buy a copy and let others know about it.
One of the things I respect about Kevin is that he lives his message – he is a terrific promoter and he knows how to create a big splash and build a brand. Kevin is dead set on getting his book on the New York Times Bestseller list. For proof, check out his video: www.AwesomeRoar.com
This is a challenge to all of us when it comes to building our brand and helping people to connect with the value we provide.
Pingback from Kevin Daum's Awesome ROAR! - It’s About The Book Stupid!
February 14, 2010 at 12:23 pm
[...] Herrenkohl – Eric blogged about us and has his own Wiley book on hiring A players launching in April. I’ve read it. Very [...]